Find your company’s happy place in the market in just 7 days with these helpful, easy-to-follow daily exercises.
Even if you’re certain your creative firm is the coolest thing since INSERT LATEST TECHNOLOGY TRENDING ON TWITTER HERE, there’s always room for improvement. As creative companies, you have all the tools you need to explore your own brands, it’s just an uphill battle until you have the right guidance in place to help you sort through everything in your collective heads. That’s why we’ve put together this self-guided manual to use as an individual or with your entire company to explore all facets of your organization to put together a rock solid outline of what the heck makes you so ridiculously awesome (and worth buying from!)
Your positioning manual outlines 7 day’s worth of exercises that will guide you through:
- Understanding your perception in the market place and how to make use of i
- Discovering your expertise and ways to make sure others do, too
- Examining the competitive landscape for opportunities to thrive
- Nailing down your company’s specific positioning
- Analyzing and understanding the customers you have, want, and need
- Finding your unique brand concept to create a relevant, exciting connection with customers
- An entire outline for a solid marketing communications strategy to communicate your expertise
By the time you’ve completed your manual, the insight you’ll have gathered will set you up to attract better suited, and higher paying clients that truly seek you out for what you’re the expert at offering. And who doesn’t want that?!
Who is this self-guided positioning manual best suited for?
- Small advertising agencies (a couple employees)
- Medium-sized advertising agencies (kind of a lot of employees)
- Large advertising agencies (a boat load of employees)
- Small design firms (a few of you here and there)
- Medium-sized design firms (quite a few of you)
- Large design firms (a whole lotta you’s)
- Interactive firms of all sizes
- Freelance designers
- Freelance copywriters
- Print and direct mail houses
You’re only 7 days away from your happy place! Purchase your copy today.
