Even if you’re unfamiliar with the Harry Potter phenomenon (which is just unfortunate), there’s still plenty to learn about this successful franchise, and main character, that can help to Accio (bring to you) more customers.

Before we dive into how this character can influence your agency, let’s take a second to examine the qualities that encompass Harry Potter himself. The reason this character has enraptured much of the youth, and even more of the adolescent and adult, culture is that Harry has certain characteristics, that, on their own, aren’t all that impressive. It’s the trio of friends that make his character come alive. He brings a humble attitude, inquisitive nature, and tons of heart to the stories, with sidekicks Hermoine and Ron Weasley taking over the book-smart and street-smart roles, respectively. This powerful combination of characters makes for an endless number of stories and adventures undertaken by this unstoppable trio.

Now, how does this have anything to do with your agency? Let’s take a look at the qualities of Harry Potter himself and see how they can relate to your brand and marketing.

1. Be humble.

First and foremost, Harry Potter is a human. Don’t argue. As much as he *is* a wizard, he’s essentially the most down-to-earth wizard in their wizarding world. Since he was raised as a muggle boy, he was never exposed to the fanciful life that many of his peers experienced, allowing his appeal to lie in the genuine nature he caries with him. Agencies that are genuine in their brand are the ones that people want to be around and associate themselves with.

2. Surround yourself with people who are better than you.

Much to Harry’s chagrin, he’s not very book-smart, but managed to find that quality in Hermione whom he relies on constantly. Does this make him look dumb? Nope. In fact, it’s the opposite! Because of her intelligence, he can rely on her while focusing on his own strengths. And then there’s Ron… who, uh… is important in the books as he holds all the knowledge of the wizarding world that neither him nor Hermoine know much about. This trait is the most important aspect of management

3. Ask for help when you need it.

Not only does Harry surround himself with the right people, but he knows and understands that he needs to make use of them to get anywhere. Sure, he doesn’t want to put them in harms way, but he’s the first to admit that every successful encounter he has with evil was never only his effort. The ability to find and make use of people who are better than you is a humbling experience, but one that makes for exceptional management.

4. Don’t be afraid of a fight.

Sure, he’d rather never have to, but he’s always willing to defend what he believes is right. This ability to confront and defend his beliefs is a rare trait that causes him to be perceived as overzealous, but always results in strengthening his character. If your agency believes strongly in something, defend it and defend it proudly. Sure, you’ll make some enemies, but the strength you’ll gain is well worth it.

5. Delight with a little magic.

As much as Harry is relatable and endearing, there’s still the element of magic that makes his character entertaining. As agencies, we get told to be transparent and accessible and tell everyone everything. As much as this sounds wonderful, there’s still something to be said for finding that little bit of magic that’s all yours that, no matter how hard you try, you can never explain. Learn this about yourselves and be sure to remind people of it regularly!

With this knowledge in hand, your agency can conquer evil, attract fans, and tell a great story. What more can you ask for?

Posted in: Branding, Marketing