Take an inside look at what we do here at English Moon. BounceU is an indoor trampoline park that’s the birthday party destination and they needed a little assistance with some website copywriting.
The Goal:
They were looking for a little clean up of their simple website copy that conveyed important messages about safety and cleanliness, without losing the fun, exciting vibe that their more than 50 locations are built upon!
The Process:
For a smaller project such as this, you’d think we’d expedite our process, right? Definitely not the case! Even if we were only hired to write a headline, a deep understanding of the tone, style, and mood of the brand is always required to ensure everything we create is effective, works within existing brand frameworks, and gets the message across as intended. For this project, we had the client complete a questionnaire about the brand, keywords, current messaging, target market, and business goals. From here, we felt comfortable enough to move forward and help them with their copywriting needs.
The Big Idea:
After getting a deep understanding of their brand, the voice behind it, and the direction they were looking to take their website, we were able to polish up their website to quickly convey their crucial information in a way that was easy-to-understand. Behind every word was a sense of wonder and excitement, much like seeing through a child’s eyes. And the copy reads in a way that captures that youthful spirit.
The Good Stuff:
