Curious what it is we do here at English Moon? Well consider your curiosity cured! Below is an inside look at Epiphany Chocolate’s project which involved naming their scrumptious lineup of delicious chocolates, creating product descriptions, and naming their boxed collections.
The Goal:
Create self-deprecating, spunky, and downright hilarious product names for their standard line of chocolates as well as seasonal selections. To go along with these fun names, the chocolates just had to have witty descriptions to match. The names and descriptions should be reminiscent of that of OPI nail polish, Diesel denim, and Daily Candy in their tone, style, and mood.
The Big Idea:
During the course of the project, it became clear that each chocolate would require its own identity. In a similar vein to car naming, chocolates would almost inherit a personality to go along with their name so it would make it a little more interesting to refer to them in context. From this concept came the idea of giving each chocolate a fun spin on a famous person’s name, nickname, or associated idea. Don’t worry, you’ll understand when you see them!
The Process:
How hard can naming chocolates really be? Hard! In order to find a unique place in a saturated market, research was key in naming these delectable delights. We wanted to ensure each name was unique and inspiring, bypassing any standard terminology (you know, like “delectable delights”) which required a ton of legwork. Over the course of 3 months, we worked very closely with Epiphany Chocolates to review, assess, and narrow down various selections of concepts and names to match. In the end, we named 24 different chocolates, created 24 inique chocolate descriptions, and named 7 names and descriptions for their boxed collections. Phew! Overall, the project was mouthwateringly (yes, that’s a word!) enjoyable and the clients were really a treat to work with! And in the interest of full disclosure, I received several samples to taste and it made the project even sweeter.
The Good Stuff:
English Moon was an absolute pleasure to work with – talented and fabulous, to boot. Absolutely recommend partnering with them for creative work – done efficiently, seamlessly and strategically. Kudos to Kim!